Yenye minyaka le iDouble eleven shopping spree in China – yenye yezona ziganeko zidumileyo zokuthenga kwi-Intanethi eTshayina. Njengoko abantu bexakekile bethenga, abathengisi bajonga iindlela ezintsha - ezinje ngokusasaza bukhoma - ukuthengisa. UDai Kaiyi unebali.
Cinga ngendlela iTikTok eye yahamba ngayo eNtshona, I-buzz ejikeleze ukusasazwa kwe-e-commerce iyamangalisa kakhulu eTshayina. I-hype yayo ifikelela incopho yayo malunga neli xesha minyaka le. Yinto ethengiweyo yokuthenga-uguqulelo lwaseTshayina lweBlack Friday.
UDAI KAIYI Chengdu “Akukapheli nesiqingatha sikaNovemba, kwaye abathengi abaninzi abakwi-intanethi sele benemali. Uninzi lugxeka eyona misitho mikhulu yaseTshayina yokuthenga kwi-intanethi yonyaka-i-Double Eleven. Akukho mntu uncama ithuba lokufumana izinto ezithotyiweyo kwi-Intanethi. ”
Ukuhlawula nje iqhezu lemali njengentlawulo ephantsi, unokutshixa izaphulelo kwiimveliso ukusuka kwizinto zokuthambisa ukuya kwizixhobo ezikrelekrele. Abathengi banokujonga izinto ngokusasaza bukhoma. Oko kubanika ingqiqo engcono yento abayihlawulelayo, yiyo loo nto ii-brand ziye zakhawuleza ukungena esenzweni, zamkela le modeli njengenxalenye ebalulekileyo yokufikelela kubathengi.
ULU SHAN uSekela Mongameli, iRaidy Boer Fashion Garment Co., Ltd “Ndicinga ukuba yinto ekhula ngokukhawuleza, kwaye ndiqinisekile ngekamva le-e-commerce esasaza bukhoma, sikhuphe ngaphezulu kwe-20 yezigidi zeeyuan zokuthengisa. ngonyaka ngokusasaza bukhoma yedwa. Ngokombono wam, ayingombandela wokuba amashishini azakuqala ukusasaza, yinto nje yokuba nini. ”
Ukwenza utshintshiselwano olubonakalayo lube lula kwaye luyonwabisa kwenza usasazo lwe-e-commerce lube lukhetho oluhendayo kubathengi kunye nabathengisi. Kodwa, akukho ngaphandle kwayo.
U-LIU SIYAN onguMncedisi kuSihlalo weBhodi, uSheme “Ndicinga ukuba enye into engalunganga kuyo kukuba asinakho ukubonisa ngokuthe ngqo indlela obugqwese ngayo ubugcisa kunye nemathiriyeli yethu. Singenise ulusu kunye nekristale phesheya kolwandle, kodwa ezi zinto zibuthathaka azinakuviwa njengoko abathengi be-intanethi bengakwazi ukuzibamba okanye bazizame ngokwabo ezo zihlangu.
Amashishini amaninzi afaka iinzwane zawo emanzini okwesihlandlo sokuqala, kwaye kukho iitoni zemingeni eseleyo kubo ukuba bacinge njengokuthengisa abakhuphisana nabo, ukwandisa izabelo zemarike okanye nokuba nje bangene kwibala lemidlalo.
UDAI KAIYI Chengdu “Kunzima ukugqama, eneneni. Kodwa phantse akukho mntu unokukhanyela ukuba utshintsho lwe-e-commerce lokusasaza bukhoma likumanqanaba erekhodi. Njengoko abathengi besoyika ukuphoswa ziivenkile, abathengisi abavumeli ukuba kutyibilike naliphi na ithuba lokuthengisa kangangoko banako.”
Idatha ibonisa ukuba ekupheleni kuka-2020, ngaphezulu kweepesenti ze-60 zabasebenzisi be-intanethi e-China babukele imijelo ephilayo, kwaye phantse i-40 yeepesenti yabo bathatha inxaxheba kwiziganeko zokuthenga kwi-intanethi.
Umphandi we-CUI LILI, iNgcali ye-E-Commerce, iYunivesithi yaseShanghai yezeMali kunye noQoqosho "Ukuza kuthi ga ngoku, abasasazo abaphezulu e-China basathatha isabelo esikhulu semarike ngokubhekiselele kwi-e-commerce ephilayo. Oko kutshiwo, imijelo yangaphakathi iseyinxalenye ebalulekileyo kumashishini ukuxhasa ukuthengisa, kuba bafuna iindlela zokutsala ingqalelo kwi-Intanethi, kwaye bayiguqule ibe yitrafikhi yeenyawo kwiivenkile zabo zezitena kunye nodaka. ”
Ukufumana ingqalelo ngexesha lomnyhadala wokuthenga kulula kunokuba kunjalo ngeentsuku eziqhelekileyo, kodwa nangona lo nyaka “unomtsalane” wokuthengisa kwangaphambili, abahlalutyi bathi amashishini anqwenela ukuguqulwa kwe-intanethi ukuya kwi-intanethi ukusuka kwi-Double Eleven kuya kuhlala kungumngeni. Dai Kaiyi, CGTN, Chengdu, kwiPhondo laseSichuan.
Ixesha lokuposa: Nov-12-2021
